DAHER label is a New York City-based slow fashion company. We strive for ecological and social balance through ethical practices of fair labor, upcycling, and waste reduction. Because we source all materials and labor locally, we guarantee our products are honest and green. We LOVE animals and do not use furs or skins.
Gabriella Daher, designer and owner, was trained in pattern-making, sewing, knitting, and crocheting by both of her expert grandmothers. She continued to broaden and perfect her skills at the Fashion Institute of Design and Merchandising, San Francisco, where she learned invaluable industry-grade techniques and standards.
"At a very young age, I was impressed with the quality of my grandmothers' work. Today, I try to mimic their calm and precise process. Paying attention to every little detail, making sure seams line up and patterns match. While the piece is hanging in my atelier, I'm happy enough knowing it's my best work. There is no better feeling, however, than seeing one of my creations on a customer. It's instant gratification seeing her smile, stand taller on the balls of her feet, and twirl in front of the mirror! That is exactly my reaction when I try on a new piece fresh off the sewing machine, and I hope to share that feeling with each of my customers. I believe in fighting for animal rights and ecological sanity, therefore I am careful of what I do to achieve what I want. I pledge allegiance to all that is good, and true, and fair." -Gabriella