DAHER label is a New York City-based slow fashion company. We strive for ecological + social balance through ethical practices of fair labor, upcycling, and waste reduction. Because we source all materials + labor locally, our products are guaranteed honest + green. We love animals and never use furs or skins.
Gabriella Daher, designer and founder, was born in Brazil and spent most of her childhood sewing, knitting, crocheting and rug-making with both her maternal + paternal grandmothers. She eventually made her way to San Francisco, CA, studying Fashion Design and graduating from the Fashion Institute of Design and Merchandising in 2009. She launched DAHER label in 2010, making custom dresses from her San Francisco apartment using donated and scavenged textiles. In 2015 she moved to NYC, where she currently resides, and soon helped found and launch a new label, Larkin Hughes, alongside her long-time friend, Katherine Simon. She continues to design for DAHER and now manufactures her garments in the heart of New York City's Garment District.
"From a very young age I was impressed with the quality of my grandmothers' work. Today, I try to mimic their calm and precise process. Paying attention to every little detail, making sure my patterns are perfect and all seams line up. While the piece is hanging in my atelier, I'm happy enough knowing it's my best work. There is no better feeling, however, than seeing one of my designs on a happy customer. It's instant gratification seeing them smile, stand taller on the balls of their feet, and twirl in front of the mirror! I believe in fighting for animal rights and ecological sanity, therefore I am careful of what I do to achieve what I want. I pledge allegiance to all that is good, and true, and fair." -Gabriella